Google has been a source of inspiration, good business, and valuable partnerships. Google grabs anything that is worth to invest in and makes the best use of it. Google Maps, Google Wave, You Tube are few of the examples, how Google has made a difference.
Recently, you would be hearing the news of launching Motorola Droid phone; a combination of Google mobile operating system, Verizon’s network, and Motorola’s technology. Peeking a little into the history of the operating system; Droid, a word derived from Android was initially developed by Android Inc. later purchased by Google. Presently taken by the Open Handset Alliance – Android. In 2007, Google announced that OHA (Open Handset Alliance) will create an open platform for a Linux phone that can run Google applications (Schonfeld, 2007).
In 2009, Google and Verizon announced their partnership in bringing up Android powered devices through the huge cellular carrier (Verizon). Verizon has lack of phone with such modern operating systems, therefore Android was a major for them. Switched quotes John Gruber’s words as “Verizon should now have phones other than BlackBerrys that are actually good”.
Then it comes down to Motorola and Google inc. partnership, which will allow Motorola users access Google applications easily. According to Capital Markets analyst, Mark Sue, Motorola’s new handsets will have a Google button. This button will give one-press access to the Google’s homepage. Motorola needed a strong product to save itself. In June 2009, Motorola CEO Sanjay Jha “announced that the company would introduce two Android-based smartphones by the end of the year, confirming rumors that Motorola was planning to use Google’s operating system as the basis for its big gamble to once again become a presence in the handset market” (Thompson, 2009).
A combined partnership – “major partnerships” of Google, Verizon, and Motorola have produced a powerful smartphone.